Difference between rich text and plain text

#Difference between rich text and plain text how to

For those that depend on text-to-speech readers, these emails are easier to be read aloud for those with vision impairments. This also means theyвЂ™re better for accessibility. Plain text emails can be read by вЂњinternet of thingsвЂќ sort of devices like Apple Watches, or even by apps that can read peopleвЂ™s emails to them while theyвЂ™re driving.

Text-only emails can be read on more devices.

If you sent them a text-only message, theyвЂ™d be more likely to be able to read it without having to wait a long time for it to load. SoвЂ¦ say youвЂ™re sending emails to hikers in the backcountry or to people in other remote places. Text-only emails are great if your subscribers happen to have a slow internet connection.

Plain text emails have a smaller file size than HTML emails, so they load faster.

Plain text emails still have their place. So why do some email marketing services automatically create text-only emails? Is there ever a good reason to send only a text-based email? When to use a text-based email instead of an HTML email This is why youвЂ™re probably sending plain text emails already вЂ“ because your email service provider automatically makes a text version of every email you send. When two versions of an email are sent (using вЂњвЂ‹вЂ‹ multi-part MIME format,вЂќ if you want to get geeky), each subscriberвЂ™s email client will show either the HTML or the plain text version, depending on the settings in the subscriberвЂ™s email client.ДЇor the email senders who expressly want to send only text emails, many email service providers allow them to set up their email campaign so it only goes out as plain text. And many email services will automatically create a text version of every email. Almost all email marketing services let people send two versions of their emails вЂ“ text and HTML. This is consistent with email marketing best practices. 62% prefer to send a hybrid HTML/plain text email, and 16% actually prefer to send only text-based emails. One survey of email marketers showed that only 20% of marketers prefer to send only HTML emails. Maybe most marketers, but not all of them. HTML emails look more like a website page, complete with an image, a colored background, and embedded links вЂ“ all the visual elements most marketers want to have in their emails. All the links are written out.ДЄnd hereвЂ™s the HTML version of that same email: The difference between plain text and HTML emailsДЄs you can see in the examples above, plain text emails look likeвЂ¦ plain text. There are no images or graphics and no formatting.

Why you should clean up auto-generated plain text emailsДЄ plain text email is what it sounds like: ItвЂ™s an email message that only includes text.

#Difference between rich text and plain text how to

How to make text-based emails look better.Do plain text emails improve email deliverability?.When to use plain text instead of HTML emails.The difference between plain text and HTML emails.So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. YouвЂ™ve probably been sending some yourself.

And while they are sometimes viewed as вЂњold school,вЂќ text-based emails are still read and sent all the time. Plain text emails are a minimalist marketerвЂ™s best friend.